Critical Data Strategies, LLC
Why Critical Data?
Our approach
We perform highly qualitative research in order to develop, present, and help implement initiatives and plans that truly change a company. For this reason, we have always believed that we must dig deeper than traditional market research facilities. This approach and philosophy permeates everything we do at Critical Data and results in unmatched return for our clients.
We search for ‘heart’ in our team members
Because our clients expect us to obtain information others cannot provide, every team member at Critical Data is truly passionate regarding client service. We undertake every project believing that we are providing a path that may ‘make or break’ a company. We seek employees who are wildly creative in the processes they must employ, highly relational in their approach with respondents, and dedicated to their core at exceeding the expectations our clients place upon us
Project or ongoing
Unlike a traditional research firm, Critical Data engages in month-to-month ongoing retainer relationships in helping our clients to implement their plans and initiatives. For many, we are their marketing department “just down the hallway”. Because we believe that our client must receive a tangible ROI on everything that we provide, our ongoing retainer relationships can be increased, decreased, or discontinued at any time.
We live by the results we provide to you
Since our inception in 1986, Critical Data has focused on providing and measuring ROI with our clients. We are committed to company-changing results in everything we do. It permeates how we think and how we live.
We have a thorough, comprehensive understanding of multiple industries and the unique challenges faced by each.
In order for Critical Data to be able to provide a tangible return, it is necessary for us to have a deep level of understanding of not only the industry but the challenges within the industry that our clients face. We invest the time to become knowledgeable on every related facet relating to our work with an organization prior to the inception of a project. The result of this approach is that Critical Data possess a level of knowledge and understanding in a wide level of industries. We know your business!
We live far outside of the ‘box’
Survival and growth in today’s economic environment require solutions far beyond the traditionally tried and true. Creativity without borders is essential in developing our customized approach for obtaining the information as well as the recommendations and insights that we provide. This truly defines Critical Data, our overall approach, and keeps us focused on consistently being open to new ideas for our company as well as for those we serve.
Data collection is only the beginning
For Critical Data, our real work begins when the research portion has been completed! Using study findings as a foundation, our staff develops targeted, specific strategies and recommendations with measurable results.
Qualified researchers & interviewers
Because Critical Data seeks actionable and definable results, our team is skilled in the art of using highly relational conversations in order to obtain a depth of information not found elsewhere.
Our intimate, personal, and knowledgeable approach produces information with depth and a quality of insight that often surprises our clients. The breadth and depth of staff experience means Critical Data is able to unearth even the most difficult-to-obtain information
A wide variety of services
We offer a comprehensive array of services that can be tailored to your needs. They include:
- Market Studies and Analysis
- Feasibility Studies
- Current, Past, Target Customer Studies
- Referral Source/Target Referral Source Surveys
- Competitive Intelligence
- Target Market Viability/Market Expansion Studies
- Intercept Research
- Focus Group Development & Facilitation
- Sales, advertising, and marketing audits
Not limited to a single industry
Critical Data has comprehensive experience in most industries and with organizations of all types and sizes. For more than two and a half decades we have strived to learn the ‘language’ of the industries that we serve. We perform initial due diligence regarding your company and marketplace on our ‘dime’ and will not commence our work until our team is confident in their knowledge and ability to obtain the information you need.