For the past 24 years, Critical Data has provided in-depth market research, strategic planning, and facilitation for facilities, practices, and companies operating in the healthcare industry.

Critical Data approaches research in a very different way than traditional market research firms. We are not a market research firm. We perform in-depth research to use as a foundation for the development and implementation of strategic plans. We provide not only the comprehensive research, but the analysis and the conclusions and specific recommendations that can be drawn from the foundation of information. Because we are providing recommendations and strategic plans, our research must be in-depth, comprehensive, and thorough. Many of our seasoned analysts come from the healthcare industry.

Examples of some of the studies we provide are:

• Patient satisfaction studies – specific to one department or facility/practice-wide
• Past patient satisfaction studies
• Target patient studies
• Studies to determine feasibility of additional service areas or additional locations
• Brand awareness studies
• Advertising impact studies
• Market awareness and perception studies
• Physician satisfaction studies
• Practice communication assessment and analysis

We have teamed with medical facilities, clinics, individual practices, and companies developing products for the healthcare industry throughout the U.S. Some of the largest facilities in the northwest utilize Critical Data’s Pulse services on an ongoing basis.


Strategic Planning and Facilitation

Critical Data’s Pulse principals provide results-focused, intimate strategic planning and retreat planning facilitation. These sessions involve all participants and result in the development and implementation of specific action plans developed during these sessions.

• Critical Data’s Pulse performs ongoing studies for financial firms such as CPA firms who wish to assess the satisfaction levels of healthcare CEOs and CFOs regarding their accounting firms and the services they provide. Critical Data has contacted these decision-makers in hospitals in every state as part of this ongoing project.
  
  
• We offer specialized, consumer-friendly collection contacts for facilities who understand that outsourcing this function can provide more contacts during off hours, save them money, and provide better results.
  
  
• Critical Data provideds comprehensive services for  healthcare employment, assessing the size and trends within the allied health/traveling temporary worker industry and determining strategies that facilities can implement as alternatives.
  
  
• Critical Data provides ongoing marketing and research services to companies operating in the home health care industry.